Breil | We are made of steel

Breil unveils its new brand manifesto, “We are made of steel”: a powerful statement that reflects its core values and projects them into the present and the future.

The iconic payoff “Don’t Touch My Breil”, reinterpreted through a collective lens, now becomes a celebration of shared strength, authenticity, and the courage to stand out—together.

The video captures the essence of steel as a symbol of resilience, energy, and transformation.

WHAT I DID

  • Concept & Idea
  • Art Direction
  • ADV Pitch won
• Deputy Executive Creative Director: Leonardo Bonaccorso • Direttrice Creativa: Marina Minini • Art Supervisor: Mattia Bulagna • Copy Supervisor: Carmen Balestrieri • Senior Art Director: Andrea Talone • Senior Copywriter: Riccardo Froscianti • Head of Strategy and Social Media: Davide Sala • Senior Strategist: Elisabetta Iamundo • Account Director: Alessia Airaghi • Senior Account: Alessandro Saraceno • Senior Producer: Guglielmo Fava • Produzione: The Blink Fish • Regia: Laura Days • Fotografia: Matteo Strocchia 
• Deputy Executive Creative Director: Leonardo Bonaccorso • Direttrice Creativa: Marina Minini • Art Supervisor: Mattia Bulagna • Copy Supervisor: Carmen Balestrieri • Senior Art Director: Andrea Talone • Senior Copywriter: Riccardo Froscianti • Head of Strategy and Social Media: Davide Sala • Senior Strategist: Elisabetta Iamundo • Account Director: Alessia Airaghi • Senior Account: Alessandro Saraceno • Senior Producer: Guglielmo Fava • Produzione: The Blink Fish • Regia: Laura Days • Fotografia: Matteo Strocchia 
• Deputy Executive Creative Director: Leonardo Bonaccorso • Direttrice Creativa: Marina Minini • Art Supervisor: Mattia Bulagna • Copy Supervisor: Carmen Balestrieri • Senior Art Director: Andrea Talone • Senior Copywriter: Riccardo Froscianti • Head of Strategy and Social Media: Davide Sala • Senior Strategist: Elisabetta Iamundo • Account Director: Alessia Airaghi • Senior Account: Alessandro Saraceno • Senior Producer: Guglielmo Fava • Produzione: The Blink Fish • Regia: Laura Days • Fotografia: Matteo Strocchia 
• Deputy Executive Creative Director: Leonardo Bonaccorso • Direttrice Creativa: Marina Minini • Art Supervisor: Mattia Bulagna • Copy Supervisor: Carmen Balestrieri • Senior Art Director: Andrea Talone • Senior Copywriter: Riccardo Froscianti • Head of Strategy and Social Media: Davide Sala • Senior Strategist: Elisabetta Iamundo • Account Director: Alessia Airaghi • Senior Account: Alessandro Saraceno • Senior Producer: Guglielmo Fava • Produzione: The Blink Fish • Regia: Laura Days • Fotografia: Matteo Strocchia 
• Deputy Executive Creative Director: Leonardo Bonaccorso • Direttrice Creativa: Marina Minini • Art Supervisor: Mattia Bulagna • Copy Supervisor: Carmen Balestrieri • Senior Art Director: Andrea Talone • Senior Copywriter: Riccardo Froscianti • Head of Strategy and Social Media: Davide Sala • Senior Strategist: Elisabetta Iamundo • Account Director: Alessia Airaghi • Senior Account: Alessandro Saraceno • Senior Producer: Guglielmo Fava • Produzione: The Blink Fish • Regia: Laura Days • Fotografia: Matteo Strocchia 
• Deputy Executive Creative Director: Leonardo Bonaccorso • Direttrice Creativa: Marina Minini • Art Supervisor: Mattia Bulagna • Copy Supervisor: Carmen Balestrieri • Senior Art Director: Andrea Talone • Senior Copywriter: Riccardo Froscianti • Head of Strategy and Social Media: Davide Sala • Senior Strategist: Elisabetta Iamundo • Account Director: Alessia Airaghi • Senior Account: Alessandro Saraceno • Senior Producer: Guglielmo Fava • Produzione: The Blink Fish • Regia: Laura Days • Fotografia: Matteo Strocchia