Global launch campaign for Bend Studio’s last PlayStation exclusive, Days Gone. In a world destroyed by a virus, surviving the aftermath is a matter of will. And wheels. Thanks to the partnership with Ducati and its Scrambler motorcycle, everyone can give it a try. And a ride.
WHAT I DID
- Concept & Idea
- Art Direction
- Graphic Design
The first apocalypse-proof Ducati designed to survive the Days Gone World.
Only one lucky stray will win and drive it.
Agency: H48 • ECD: Davide Canepa & Luciano Marchetti • AD: Andrea Talone • CW: Micol Piovosi • CDP: Basement • Executive: Francesco Crespi • Director & DOP: Luca Esposito •
Agency: H48 • ECD: Davide Canepa & Luciano Marchetti • AD: Andrea Talone • CW: Micol Piovosi • CDP: Basement • Executive: Francesco Crespi • Director & DOP: Luca Esposito •
Agency: H48 • ECD: Davide Canepa & Luciano Marchetti • AD: Andrea Talone • CW: Micol Piovosi • CDP: Basement • Executive: Francesco Crespi • Director & DOP: Luca Esposito •
Agency: H48 • ECD: Davide Canepa & Luciano Marchetti • AD: Andrea Talone • CW: Micol Piovosi • CDP: Basement • Executive: Francesco Crespi • Director & DOP: Luca Esposito •
